Privacy Policy
The following Privacy Policy (hereinafter referred to as the “Policy”) outlines how Smart Lounge Government Transaction center LLC, along with its subsidiaries and affiliated entities (collectively referred to as “Amer Lounge / Amer Smart Lounge ”, “we”, “our”, or “us”), collects, uses, stores, and discloses your personal information. It also explains how you can access and manage the information we hold about you.
This Policy applies to all personal and aggregated information collected through our official website: www.amersmartuae.com (hereinafter the “Website”), and must be read in conjunction with our Website’s Terms of Use.
Where this Policy refers to “you” or “your,” it refers to the user or visitor of the Website.
By accessing, browsing, or using this Website, or by obtaining any goods or services from Amer Lounge, you acknowledge and agree to the terms of this Policy. If you do not agree with any part of this Policy, we kindly ask you to discontinue use of the Website immediately.
1. Who We Are
Amer Lounge is a government-authorized service center located in DIFC, Sheikh Zayed Road, near Financial Centre Metro Station, Dubai. We specialize in providing support for UAE government services including visa processing, residency documentation, Emirates ID services, and related government transactions.
While we are an authorized service provider, we are not a government entity.
2. Information We Collect
We may collect both personal and technical data, including but not limited to:
(a) Personal Information:
- Name, contact number, email address
- Emirates ID, passport details, and documents related to visa/residency
- Messages submitted via contact forms, WhatsApp, or chatbot
- Information provided through ads or promotions
(b) Technical & Tracking Data:
- IP address, browser/device type, location
- Browsing behavior through cookies and tracking pixels
- Click-through data from Meta Ads or Google Ads
3. How We Use Your Information
We use your data to:
- Respond to service inquiries and appointments
- Facilitate visa, Emirates ID, or residency processing
- Deliver customer support and service updates
- Run advertising and remarketing campaigns (Google, Meta, etc.)
- Improve website performance and user experience
- Fulfill legal and regulatory requirements
4. Advertising & Analytics
We use various third-party platforms for online advertising and analytics, including:
Google Ads & Google Analytics:
We use Google Ads to display relevant advertisements and remarket to visitors. Google may use cookies to show ads based on your past visits to this website and others. You can opt out at any time.
Meta (Facebook & Instagram) Ads:
We use the Meta Pixel to track interactions with our ads and measure conversions. This helps us improve ad targeting and offer more relevant promotions. Data collected is subject to Meta’s privacy policies.
5. Cookies and Tracking Tools
Our website uses cookies and similar tracking tools to:
- Save your preferences for future visits
- Measure ad performance and site analytics
- Display personalized ads across Google and Meta networks
You can disable cookies in your browser settings, though this may limit website functionality.
6. Third-Party Links
Our site may contain links to external websites. We are not responsible for the content or privacy practices of those sites. Please review their policies before submitting any personal information.
7. User Consent & Control
You can:
- Opt out of marketing communications anytime
- Request access, correction, or deletion of your personal data
- Contact us for any privacy-related concerns
8. Data Security
We apply appropriate technical and organizational security measures including SSL encryption and secure hosting. While we aim to protect your data, no system is 100% immune to breaches.
9. Data Transfers
In certain cases, we may store or process your data on servers located outside the UAE. We ensure such transfers comply with UAE data protection regulations and industry standards.
10. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a new effective date. Your continued use of our website implies acceptance of any changes.
11. Disclaimer
Amer Lounge is a government-authorized service provider. We assist in typing and documentation for official transactions. We are not a UAE government department or representative.
12. Contact Us
For questions, data access requests, or complaints, please contact:business@amersmartuae.com
Last Updated: 25th June 2025